In advertising, when must a unit be sold at the stated price?

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In advertising, when a unit is sold at a stated price, it is essential that this price remains valid during the time the advertisement is effective. This ensures that consumers who see the ad are able to purchase the product at the advertised price. It creates trust between the seller and the buyer, and compliance with this standard helps to protect consumers from misleading advertisements.

When the advertisement is running, customers expect the price to be honored as long as the ad is active and accessible. This is a fundamental aspect of advertising ethics and regulations, which aim to ensure transparency in marketing practices. If the price were only valid for a limited time, such as just the first week of the ad, or until stock runs out, it could lead to confusion and dissatisfaction among potential buyers when they try to make a purchase. Therefore, it is crucial for the advertised price to apply throughout the duration that the ad is being promoted.

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