Under what condition is a dealer allowed to advertise a rebate?

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A dealer is permitted to advertise a rebate when specific transparency and availability conditions are met. This practice is grounded in consumer protection laws, which aim to prevent misleading advertising.

When advertising a rebate, it is crucial for the dealer to clearly state both the amount and the source of the rebate so that consumers understand what is being offered. Additionally, advertising the rebate must also disclose that the unit can be purchased at a lesser price without the rebate. This ensures that consumers have a comprehensive understanding of their options and the true cost of the unit.

By combining these two elements – clearly stating the rebate amount and source while acknowledging the availability of a lesser price without the rebate – the advertising remains transparent and informative for potential buyers. This approach aligns with ethical advertising standards and regulations designed to protect consumers from potentially deceptive practices.

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