When advertising the down payment required for a unit, it must be clearly identified in what manner?

The requirement that the down payment must be advertised in type size not less than half the type size for the monthly payment is crucial for ensuring clarity and transparency to potential customers. This guideline is in place to make sure that consumers have an easily readable understanding of the financial obligations involved in purchasing a unit. When the down payment amounts are emphasized appropriately in terms of font size, it helps to avoid any confusion and provides potential buyers with clear information necessary for making informed decisions.

This practice aligns with broader advertising regulations designed to protect consumers and promote fairness in the marketplace. It's essential that all financial details, including down payment and monthly payment amounts, are presented in a way that allows potential buyers to easily compare and comprehend their financial commitment.

While the other options touch on important aspects of advertising practices, such as addressing liquidated damages and non-refundable deposits, the key focus in advertising a down payment is ensuring that it is as visible and comprehensible as possible in relation to the other financial details provided. Thus, clear and adequate type sizing is a critical component of advertising compliance within this context.